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RFG Advisory, LLC
Period ended Sep 30, 2026 · Latest filing Nov 3, 2026
These quarterly holdings are delayed and may not include all assets or short positions.
Values are from the reporting date, not current prices or purchase costs.
The same security may appear in multiple rows.
Source: SEC
Reported portfolio value
Quarter-end reported holdings; not current value or investment performance.
View reported values
- Sep 30, 2026: $7,092,685,996
More quarters will appear as history becomes available.
Top holdings
Top 10 at Sep 30, 2026. Matching entries are combined; security classes and options remain separate. Shares exclude principal amounts; option shares reflect the reported underlying amount.
View top holdings values
- EXCHANGE TRADED CONCEPTS TRU · BLUE DY TOTA ETF · 301505384 · shares: $592,223,670
- EXCHANGE TRADED CONCEPTS TRU · BLUE CORE BD ETF · 301505368 · shares: $479,022,876
- EXCHANGE TRADED CONCEPTS TRU · BLUE GL EQUI ETF · 301505376 · shares: $436,530,298
- EXCHANGE TRADED CONCEPTS TRU · BLUEMONTE LARGE · 301505426 · shares: $363,177,248
- EXCHANGE TRADED CONCEPTS TRU · BLUEMONTE LARGE · 301505418 · shares: $302,260,499
- EXCHANGE TRADED CONCEPTS TRU · BLUEMONTE LARGE · 301505392 · shares: $292,036,281
- EXCHANGE TRADED CONCEPTS TRU · BLUEMONTE SHORT · 301505350 · shares: $167,226,614
- EXCHANGE TRADED CONCEPTS TRU · BLUE LONG TE ETF · 301505343 · shares: $161,009,510
- EXCHANGE TRADED CONCEPTS TRU · BLUE DI INCO ETF · 301505335 · shares: $113,508,581
- APPLE INC · COM · 037833100 · shares: $89,064,966
Reported holdings
1,222 reported entries| Issuer | Class | CUSIP | Type | Shares / principal | Reported value (USD) |
|---|---|---|---|---|---|
| AMERIPRISE FINL INC | COM | 03076C106 | — | 858 shares | $422,232 |
| EXELON CORP | COM | 30161N101 | — | 10,435 shares | $421,577 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST U.S EQT | 33740F482 | — | 9,300 shares | $420,732 |
| FIRST TR EXCHNG TRADED FD VI | VEST BUFFERED | 33740U778 | — | 14,063 shares | $420,484 |
| ISHARES TR | US AER DEF ETF | 464288760 | — | 2,027 shares | $419,857 |
| FB FINL CORP | COM | 30257X104 | — | 8,046 shares | $415,963 |
| STRYKER CORPORATION | COM | 863667101 | — | 1,508 shares | $415,373 |
| T ROWE PRICE EXCHANGE-TRADED | GROWTH ETF | 87283Q842 | — | 8,800 shares | $414,656 |
| NORFOLK SOUTHN CORP | COM | 655844108 | — | 1,339 shares | $413,681 |
| ARCHER AVIATION INC | COM CL A | 03945R102 | — | 83,087 shares | $412,942 |
| PRINCIPAL EXCHANGE TRADED FD | SPECTRUM PREFERR | 74255Y763 | — | 22,044 shares | $411,650 |
| 2023 ETF SERIES TRUST | PICT ENHA US ETF | 900934787 | — | 14,407 shares | $411,176 |
| ROBINHOOD MKTS INC | COM CL A | 770700102 | — | 3,632 shares | $408,600 |
| J P MORGAN EXCHANGE TRADED F | JPMORGAN DIVER | 46641Q407 | — | 2,990 shares | $405,821 |
| GENERAL MTRS CO | COM | 37045V100 | — | 5,263 shares | $405,268 |
| GLOBE LIFE INC | COM | 37959E102 | — | 2,446 shares | $405,185 |
| ISHARES TR | ISHARES BIOTECH | 464287556 | — | 1,911 shares | $402,338 |
| HCA HEALTHCARE INC | COM | 40412C101 | — | 942 shares | $401,817 |
| SCHWAB STRATEGIC TR | INT-TRM U.S TRES | 808524854 | — | 16,917 shares | $400,933 |
| MARRIOTT INTL INC NEW | CL A | 571903202 | — | 1,122 shares | $399,070 |
| WARNER BROS DISCOVERY INC | COM SER A | 934423104 | — | 12,852 shares | $397,769 |
| ROSS STORES INC | COM | 778296103 | — | 1,700 shares | $396,801 |
| HERSHEY CO | COM | 427866108 | — | 2,513 shares | $396,002 |
| INNOVATOR ETFS TRUST | US EQTY PWR BUF | 45782C573 | — | 8,647 shares | $394,476 |
| AMEREN CORP | COM | 023608102 | — | 3,954 shares | $392,914 |
| SPDR SERIES TRUST | ST INTER BD ETF | 78464A375 | — | 12,071 shares | $389,642 |
| VANGUARD WORLD FD | MRNGSTR VAL ETF | 921910840 | — | 2,413 shares | $388,653 |
| GLOBAL X FDS | S&P EX US ETF | 37954Y368 | — | 9,649 shares | $388,020 |
| GLOBAL X FDS | RBTCS ARTFL INTE | 37954Y715 | — | 11,009 shares | $387,841 |
| SPDR INDEX SHS FDS | ST STR SP N AM | 78463X152 | — | 4,619 shares | $386,897 |
| DEVON ENERGY CORP NEW | COM | 25179M103 | — | 8,396 shares | $386,545 |
| FREEPORT MCMORAN INC | CL B | 35671D857 | — | 5,517 shares | $386,196 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST U.S EQT | 33740U695 | — | 9,046 shares | $386,083 |
| VANGUARD SCOTTSDALE FDS | SHORT TERM TREAS | 92206C102 | — | 6,703 shares | $385,842 |
| FIRST TR EXCHNG TRADED FD VI | ACTIVE FACTOR LA | 33740F789 | — | 10,148 shares | $384,932 |
| INVESCO EXCHANGE TRADED FD T | S&P SMCP VLU MNT | 46137V480 | — | 5,911 shares | $384,838 |
| PROGRESSIVE CORP | COM | 743315103 | — | 1,855 shares | $384,479 |
| LEGG MASON ETF INVT | CLEARBRIDGE LRG | 524682200 | — | 4,232 shares | $383,229 |
| GLOBAL X FDS | GLOBX SUPDV US | 37950E291 | — | 20,357 shares | $383,115 |
| GOLDMAN SACHS ETF TR | NASDA 100 ETF | 38149W630 | — | 6,602 shares | $382,772 |
| BLACKROCK CORPOR HI YLD FD I | COM | 09255P107 | — | 48,652 shares | $381,432 |
| SPDR SERIES TRUST | ST STR BL 12 ETF | 78468R523 | — | 3,832 shares | $380,671 |
| COCA COLA CONS INC | COM | 191098102 | — | 2,011 shares | $380,622 |
| ETFIS SER TR I | VIRTUS INFRCAP | 26923G822 | — | 19,231 shares | $379,816 |
| VANGUARD ADMIRAL FDS INC | 500 GRTH IDX F | 921932505 | — | 4,431 shares | $378,797 |
| SPROTT ASSET MANAGEMENT LP | PHYSICAL GOLD AN | 85208R101 | — | 9,100 shares | $378,014 |
| WELLTOWER INC | COM | 95040Q104 | — | 1,641 shares | $377,746 |
| SPDR SERIES TRUST | ST STR SP AERO | 78464A631 | — | 1,629 shares | $376,711 |
| ISHARES TR | US TECH BRKTHR | 46436E502 | — | 4,752 shares | $375,037 |
| FS CREDIT OPPORTUNITIES CORP | COMMON STOCK | 30290Y101 | — | 72,195 shares | $372,526 |
| ETF SER SOLUTIONS | APTUS COLLRD INV | 26922A222 | — | 7,870 shares | $369,262 |
| ISHARES TR | CORE 40 MODE ETF | 464289875 | — | 7,501 shares | $365,585 |
| MANAGED PORTFOLIO SER | KENS CR OPPO ETF | 56167R820 | — | 15,205 shares | $363,164 |
| REAVES UTIL INCOME FD | COM SH BEN INT | 756158101 | — | 10,566 shares | $362,943 |
| APTARGROUP INC | COM | 038336103 | — | 2,994 shares | $362,756 |
| EQT CORP | COM | 26884L109 | — | 7,468 shares | $362,651 |
| VANGUARD WELLINGTON FD | SHORT TRM TAX EX | 921935870 | — | 3,656 shares | $360,482 |
| PERSHING SQUARE USA LTD | COM SHS | 71531T105 | — | 9,700 shares | $359,870 |
| CIPHER DIGITAL INC | COM | 17253J106 | — | 22,721 shares | $359,560 |
| PULTE GROUP INC | COM | 745867101 | — | 3,093 shares | $359,007 |
| QUANTA SVCS INC | COM | 74762E102 | — | 558 shares | $358,522 |
| PGIM SHORT DUR HIG YLD OPP F | COM | 69355J104 | — | 23,481 shares | $357,617 |
| KINDER MORGAN INC DEL | COM | 49456B101 | — | 11,859 shares | $357,537 |
| SLB LIMITED | COM STK | 806857108 | — | 7,323 shares | $356,784 |
| INNOVATOR ETFS TRUST | US EQTY BUF DEC | 45782C557 | — | 6,526 shares | $356,586 |
| NUSHARES ETF TR | NUVEEN ESG LRGCP | 67092P201 | — | 3,126 shares | $355,391 |
| ISHARES TR | RUS MDCP VAL ETF | 464287473 | — | 2,208 shares | $354,939 |
| CONSOLIDATED EDISON INC | COM | 209115104 | — | 3,462 shares | $353,884 |
| TOLL BROTHERS INC | COM | 889478103 | — | 2,622 shares | $353,283 |
| SPDR SERIES TRUST | ST STR NUVEE ETF | 78468R721 | — | 8,240 shares | $352,409 |
| INNOVATOR ETFS TRUST | US EQT ULTRA BF | 45782C805 | — | 9,771 shares | $350,774 |
| INVESCO ACTVELY MNGD ETC FD | OPTIMUM YIELD | 46090F100 | — | 18,065 shares | $348,650 |
| NORTHERN LTS FD TR IV | MONA PROC IN ETF | 66538H245 | — | 11,077 shares | $348,041 |
| BHP BILLITON LIMITED | SPONSORED ADS | 088606108 | — | 4,096 shares | $347,512 |
| SPDR SERIES TRUST | ST NUVE HIGH ETF | 78464A284 | — | 14,798 shares | $347,309 |
| WHEATON PRECIOUS METALS CORP | COM | 962879102 | — | 2,567 shares | $343,321 |
| SPDR SERIES TRUST | ST STR CORPO ETF | 78464A144 | — | 12,478 shares | $343,019 |
| VODAFONE GROUP PLC | SPONSORED ADR | 92857W308 | — | 21,184 shares | $342,127 |
| FIRST TR EXCHANGE-TRADED FD | COMMON SHS | 33735T109 | — | 17,729 shares | $340,751 |
| J P MORGAN EXCHANGE TRADED F | CORE PLUS BD ETF | 46641Q670 | — | 7,593 shares | $340,026 |
| SPDR SERIES TRUST | ST NUVE TERM ETF | 78468R739 | — | 7,178 shares | $334,835 |
| FIRST TR EXCHNG TRADED FD VI | ACTV FCTR SMCP | 33740F797 | — | 8,537 shares | $334,554 |
| ROKU INC | COM CL A | 77543R102 | — | 2,175 shares | $331,209 |
| ISHARES TR | GLOBAL EQUITY | 46434V316 | — | 5,409 shares | $328,056 |
| ISHARES TR | EAFE SML CP ETF | 464288273 | — | 3,869 shares | $326,613 |
| BITWISE XRP ETF | BENEFICIAL INT | 09174F107 | — | 19,628 shares | $326,414 |
| ISHARES TR | ESG AW MSCI EAFE | 46435G516 | — | 3,163 shares | $325,988 |
| FIDELITY COVINGTON TRUST | INTL MULTIFACTOR | 316092535 | — | 9,021 shares | $325,669 |
| SPDR SERIES TRUST | ST STR SP SEMI | 78464A862 | — | 611 shares | $323,599 |
| VANECK ETF TRUST | VIDEO GMNG ESPRT | 92189F114 | — | 3,326 shares | $320,988 |
| PRINCIPAL FINANCIAL GROUP IN | COM | 74251V102 | — | 2,850 shares | $319,052 |
| STRATEGY SHS | EVENTIDE US MRKT | 86280R787 | — | 10,545 shares | $318,986 |
| SNOWFLAKE INC | COM SHS | 833445109 | — | 936 shares | $317,828 |
| FIRST TR EXCHANGE-TRADED FD | WCM INTL EQUITY | 33733E732 | — | 16,611 shares | $316,929 |
| ETF SER SOLUTIONS | APTUS INT ENH YL | 26922B709 | — | 11,576 shares | $316,497 |
| UNITED STS OIL FD LP | UNITS | 91232N207 | — | 2,171 shares | $316,228 |
| SSGA ACTIVE ETF TR | ST STR REAL ETF | 78467V103 | — | 8,728 shares | $315,869 |
| ISHARES TR | GLOBAL REIT ETF | 46434V647 | — | 12,183 shares | $314,083 |
| INVESTMENT MANAGERS SER TR I | FPA GBL EQTY ETF | 30254T577 | — | 7,659 shares | $313,100 |
| PAN AMERN SILVER CORP | COM | 697900108 | — | 6,810 shares | $309,929 |