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RFG Advisory, LLC
Period ended Sep 30, 2026 · Latest filing Nov 3, 2026
These quarterly holdings are delayed and may not include all assets or short positions.
Values are from the reporting date, not current prices or purchase costs.
The same security may appear in multiple rows.
Source: SEC
Reported portfolio value
Quarter-end reported holdings; not current value or investment performance.
View reported values
- Sep 30, 2026: $7,092,685,996
More quarters will appear as history becomes available.
Top holdings
Top 10 at Sep 30, 2026. Matching entries are combined; security classes and options remain separate. Shares exclude principal amounts; option shares reflect the reported underlying amount.
View top holdings values
- EXCHANGE TRADED CONCEPTS TRU · BLUE DY TOTA ETF · 301505384 · shares: $592,223,670
- EXCHANGE TRADED CONCEPTS TRU · BLUE CORE BD ETF · 301505368 · shares: $479,022,876
- EXCHANGE TRADED CONCEPTS TRU · BLUE GL EQUI ETF · 301505376 · shares: $436,530,298
- EXCHANGE TRADED CONCEPTS TRU · BLUEMONTE LARGE · 301505426 · shares: $363,177,248
- EXCHANGE TRADED CONCEPTS TRU · BLUEMONTE LARGE · 301505418 · shares: $302,260,499
- EXCHANGE TRADED CONCEPTS TRU · BLUEMONTE LARGE · 301505392 · shares: $292,036,281
- EXCHANGE TRADED CONCEPTS TRU · BLUEMONTE SHORT · 301505350 · shares: $167,226,614
- EXCHANGE TRADED CONCEPTS TRU · BLUE LONG TE ETF · 301505343 · shares: $161,009,510
- EXCHANGE TRADED CONCEPTS TRU · BLUE DI INCO ETF · 301505335 · shares: $113,508,581
- APPLE INC · COM · 037833100 · shares: $89,064,966
Reported holdings
1,222 reported entries| Issuer | Class | CUSIP | Type | Shares / principal | Reported value (USD) |
|---|---|---|---|---|---|
| AT&T INC | COM | 00206R102 | — | 116,656 shares | $2,846,396 |
| AMERICAN HEALTHCARE REIT INC | COM SHS | 398182303 | — | 55,106 shares | $2,824,735 |
| MARATHON PETE CORP | COM | 56585A102 | — | 7,134 shares | $2,820,751 |
| PALO ALTO NETWORKS INC | COM | 697435105 | — | 7,090 shares | $2,817,090 |
| FIRST TR EXCHANGE-TRADED FD | DJ GLBL DIVID | 33734X200 | — | 84,855 shares | $2,814,642 |
| FIRST TR EXCHANGE-TRADED FD | FT VEST SMID | 33738D820 | — | 130,501 shares | $2,813,595 |
| REALTY INCOME CORP | COM | 756109104 | — | 51,790 shares | $2,812,185 |
| NORTHERN LTS FD TR II | BEACON UNIFIED C | 66538F199 | — | 91,808 shares | $2,804,491 |
| FLEXSHARES TR | NRTRN TR INT DYN | 33939L829 | — | 66,670 shares | $2,802,057 |
| AMERICAN CENTY ETF TR | US SML CP VALU | 025072877 | — | 23,710 shares | $2,792,308 |
| GLOBAL X FDS | ARTIFICIAL ETF | 37954Y632 | — | 42,761 shares | $2,786,314 |
| DEERE & CO | COM | 244199105 | — | 4,149 shares | $2,786,178 |
| LISTED FDS TR | WAHED FTSE ETF | 53656F607 | — | 37,204 shares | $2,783,330 |
| FIRST TR EXCHANGE-TRADED FD | SENIOR LN FD | 33738D309 | — | 62,132 shares | $2,769,204 |
| TARGET CORP | COM | 87612E106 | — | 17,570 shares | $2,753,007 |
| FIRST TR EXCHANGE-TRADED FD | FIRST TR ENH NEW | 33739Q408 | — | 46,152 shares | $2,746,491 |
| BANK OF AMER CORP | COM | 060505104 | — | 50,206 shares | $2,732,739 |
| AMERICAN CENTY ETF TR | AVAN EMER EX ETF | 02507A101 | — | 32,936 shares | $2,706,237 |
| TIDAL TRUST I | SP FUNDS S&P GBL | 886364769 | — | 141,553 shares | $2,682,426 |
| GLOBAL X FDS | GLB X MLP ENRG I | 37954Y293 | — | 38,304 shares | $2,674,408 |
| STARWOOD PPTY TR INC | COM | 85571B105 | — | 195,882 shares | $2,644,407 |
| WEC ENERGY GROUP INC | COM | 92939U106 | — | 26,209 shares | $2,641,352 |
| TIDAL TRUST I | SP FDS S&P 500 | 886364801 | — | 44,206 shares | $2,632,028 |
| CAPITAL GROUP GROWTH ETF | SHS CREAT UNIT | 14020G101 | — | 54,772 shares | $2,597,824 |
| ISHARES TR | 7-10 YR TRSY BD | 464287440 | — | 29,041 shares | $2,593,632 |
| ISHARES TR | FUTU EXPO TE ETF | 46434V381 | — | 31,007 shares | $2,586,000 |
| AIR PRODUCTS AND CHEMICALS I | COM | 009158106 | — | 9,216 shares | $2,564,104 |
| FIRST TR EXCH TRADED FD III | SHRT DUR MNG MUN | 33739P830 | — | 131,445 shares | $2,557,920 |
| GLOBAL X FDS | GLBL X MLP ETF | 37954Y343 | — | 47,956 shares | $2,553,179 |
| SALESFORCE INC | COM | 79466L302 | — | 11,109 shares | $2,550,179 |
| FIRST TR EXCHANGE TRAD FD VI | FST TR GLB FD | 33739H101 | — | 83,341 shares | $2,549,409 |
| FIRST MAJESTIC SILVER CORP | COM | 32076V103 | — | 142,282 shares | $2,516,977 |
| MP MATERIALS CORP | COM CL A | 553368101 | — | 53,116 shares | $2,511,856 |
| PIMCO ETF TR | 0-5 HIGH YIELD | 72201R783 | — | 27,565 shares | $2,494,048 |
| FIRST TR EXCHANGE-TRADED FD | SHS | 337345102 | — | 7,517 shares | $2,478,475 |
| GE AEROSPACE | COM NEW | 369604301 | — | 7,888 shares | $2,463,241 |
| UNITED PARCEL SVCS INC | CL B | 911312106 | — | 26,286 shares | $2,456,163 |
| WISDOMTREE TR | FLOATNG RAT TREA | 97717Y527 | — | 48,303 shares | $2,433,981 |
| BLACKROCK ETF TRUST | ISHA LA CORE ETF | 09290C855 | — | 49,559 shares | $2,426,424 |
| AUTOMATIC DATA PROCESSING IN | COM | 053015103 | — | 9,399 shares | $2,425,539 |
| INVESCO EXCH TRADED FD TR II | EMRNG MKT SVRG | 46138E784 | — | 121,301 shares | $2,411,463 |
| INTUITIVE SURGICAL INC | COM NEW | 46120E602 | — | 5,926 shares | $2,409,689 |
| DISNEY WALT CO | COM | 254687106 | — | 22,879 shares | $2,400,018 |
| ONEOK INC NEW | COM | 30609A109 | — | 28,029 shares | $2,390,052 |
| VANGUARD INDEX FDS | REAL ESTATE ETF | 922908553 | — | 26,644 shares | $2,388,124 |
| FRANKLIN TEMPLETON ETF TR | INVT GRADE CORPT | 35473P603 | — | 117,309 shares | $2,380,880 |
| LISTED FDS TR | ROUN MA SEVE ETF | 53656G498 | — | 33,174 shares | $2,378,225 |
| REPUBLIC SVCS INC | COM | 760759100 | — | 11,324 shares | $2,376,521 |
| FIRST TR EXCHANGE-TRADED FD | NY ARCA BIOTECH | 33733E203 | — | 8,711 shares | $2,371,663 |
| EMERSON ELEC CO | COM | 291011104 | — | 15,247 shares | $2,364,816 |
| WATSCO INC | COM | 942622200 | — | 7,783 shares | $2,355,892 |
| ISHARES TR | S&P 500 VAL ETF | 464287408 | — | 10,203 shares | $2,329,063 |
| FIRST TR EXCHANGE-TRADED FD | BLOOMBERG AI ETF | 33734X739 | — | 41,072 shares | $2,327,961 |
| KLA CORP | COM NEW | 482480100 | — | 11,933 shares | $2,326,017 |
| CAPITAL GROUP NEW GEOGRAPHY | SHS | 14021N105 | — | 63,655 shares | $2,320,237 |
| INVESCO EXCHANGE TRADED FD T | S&P500 EQL WGT | 46137V357 | — | 11,134 shares | $2,316,061 |
| BLACKROCK ETF TRUST | ISHA SYST AL ETF | 09290C665 | — | 76,995 shares | $2,299,081 |
| FIRST TR EXCHANGE-TRADED FD | CAP STRENGTH ETF | 33733E104 | — | 24,438 shares | $2,293,511 |
| THERMO FISHER SCIENTIFIC INC | COM | 883556102 | — | 3,395 shares | $2,291,484 |
| PEPSICO INC | COM | 713448108 | — | 17,914 shares | $2,270,002 |
| UNION PAC CORP | COM | 907818108 | — | 8,293 shares | $2,256,639 |
| NOVO-NORDISK A S | ADR | 670100205 | — | 59,294 shares | $2,247,831 |
| BLACKROCK ETF TRUST | ISHA US THEM ETF | 09290C806 | — | 51,013 shares | $2,243,568 |
| FIRST TR EXCH TRADED FD III | MUNI HI INCM ETF | 33739P301 | — | 49,545 shares | $2,222,113 |
| GLOBAL X FDS | RUSSELL 2000 | 37954Y459 | — | 143,069 shares | $2,213,280 |
| INVESCO EXCHANGE TRADED FD T | S&P MDCP MOMNTUM | 46137V464 | — | 15,033 shares | $2,206,103 |
| HONEYWELL INTL INC | COM | 438516205 | — | 10,422 shares | $2,198,443 |
| SCHWAB STRATEGIC TR | EMRG MKTEQ ETF | 808524706 | — | 60,087 shares | $2,190,186 |
| GLOBAL X FDS | US INFR DEV ETF | 37954Y673 | — | 41,683 shares | $2,188,332 |
| TRANE TECHNOLOGIES PLC | SHS | G8994E103 | — | 4,793 shares | $2,166,194 |
| BRISTOL-MYERS SQUIBB CO | COM | 110122108 | — | 34,571 shares | $2,157,244 |
| GOLDMAN SACHS GROUP INC | COM | 38141G104 | — | 2,395 shares | $2,156,513 |
| COMFORT SYS USA INC | COM | 199908104 | — | 1,297 shares | $2,146,128 |
| STARBUCKS CORP | COM | 855244109 | — | 22,619 shares | $2,125,284 |
| ISHARES INC | MSCI GBL ETF NEW | 46434G848 | — | 35,249 shares | $2,113,559 |
| FIDELITY COVINGTON TRUST | MSCI INDL INDX | 316092709 | — | 23,838 shares | $2,111,528 |
| SELECT SECTOR SPDR TR | ST STR STAPL ETF | 81369Y308 | — | 26,186 shares | $2,110,621 |
| ISHARES TR | EAFE GRWTH ETF | 464288885 | — | 17,522 shares | $2,099,713 |
| FIRST TR EXCHANGE-TRADED FD | INDXX AEROSPACE | 33733E831 | — | 50,407 shares | $2,096,937 |
| VANGUARD INDEX FDS | MRNGSTR MD CP VA | 922908512 | — | 10,721 shares | $2,096,364 |
| ALPS ETF TR | ALERIAN MLP | 00162Q452 | — | 40,275 shares | $2,089,049 |
| WISDOMTREE TR | MORTGAGE PLUS BD | 97717Y725 | — | 49,765 shares | $2,088,141 |
| ISHARES INC | MSCI GBL GOLD MN | 46434G855 | — | 27,237 shares | $2,086,599 |
| BLACKROCK ETF TRUST II | ISHA GLO USD ETF | 092528835 | — | 41,344 shares | $2,071,334 |
| FIRST CAP INC | COM | 31942S104 | — | 33,453 shares | $2,059,678 |
| ISHARES TR | EAFE VALUE ETF | 464288877 | — | 25,911 shares | $2,050,584 |
| MARVELL TECHNOLOGY INC | COM | 573874104 | — | 7,756 shares | $2,049,144 |
| MORGAN STANLEY | COM NEW | 617446448 | — | 10,884 shares | $2,047,124 |
| RIO TINTO PLC | SPONSORED ADR | 767204100 | — | 21,667 shares | $2,040,389 |
| AMERICAN CENTY ETF TR | INTL EQT ETF | 025072703 | — | 22,635 shares | $2,039,612 |
| ISHARES INC | MSCI GLB SLV&MTL | 464286327 | — | 57,999 shares | $2,028,218 |
| CAPITAL GROUP GBL GROWTH EQT | SHS CREAT UNIT | 14020X104 | — | 50,961 shares | $2,027,228 |
| SPDR SERIES TRUST | ST STR SP400VAL | 78464A839 | — | 22,729 shares | $2,011,775 |
| LOCKHEED MARTIN CORP | COM | 539830109 | — | 3,941 shares | $2,007,101 |
| PAYCHEX INC | COM | 704326107 | — | 20,358 shares | $2,005,259 |
| SPDR SERIES TRUST | ST STR BACKE ETF | 78464A383 | — | 94,706 shares | $2,002,087 |
| GILEAD SCIENCES INC | COM | 375558103 | — | 13,414 shares | $1,999,302 |
| INNOVATOR ETFS TRUST | US EQTY PWR BUF | 45782C797 | — | 41,523 shares | $1,988,536 |
| JACKSON FINANCIAL INC | COM CL A | 46817M107 | — | 15,348 shares | $1,984,852 |
| BOEING CO | COM | 097023105 | — | 10,663 shares | $1,983,940 |