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First Heartland Consultants, Inc.
Period ended Sep 30, 2026 · Latest filing Oct 8, 2026
These quarterly holdings are delayed and may not include all assets or short positions.
Values are from the reporting date, not current prices or purchase costs.
The same security may appear in multiple rows.
Source: SEC
Reported portfolio value
Quarter-end reported holdings; not current value or investment performance.
View reported values
- Sep 30, 2026: $1,504,021,776
More quarters will appear as history becomes available.
Top holdings
Top 10 at Sep 30, 2026. Matching entries are combined; security classes and options remain separate. Shares exclude principal amounts; option shares reflect the reported underlying amount.
View top holdings values
- SPDR SERIES TRUST · PORTFOLIO LR ETF · 78464A854 · shares: $62,977,361
- ETF SER SOLUTIONS · APTUS COLLARED · 26922A222 · shares: $55,676,776
- INVESCO QQQ TR · UNIT SER 1 · 46090E103 · shares: $49,295,889
- FIRST TR EXCHANGE TRADED FD · RISNG DIVD ACHIV · 33738R506 · shares: $39,964,080
- SPDR INDEX SHS FDS · PORTFOLIO DEVLPD · 78463X889 · shares: $38,650,950
- SPDR SERIES TRUST · PRTFLO S&P500 GW · 78464A409 · shares: $32,600,991
- SPDR S&P 500 ETF TR · UNIT SER 1 S&P · 78462F103 · shares: $31,186,852
- ETF SER SOLUTIONS · APTUS DEFINED · 26922A388 · shares: $30,303,514
- SPDR SER TR · PRTFLO S&P500 VL · 78464A508 · shares: $29,360,866
- EA SERIES TRUST · FREEDOOM 100 EM · 02072L607 · shares: $22,335,255
Reported holdings
593 reported entries| Issuer | Class | CUSIP | Type | Shares / principal | Reported value (USD) |
|---|---|---|---|---|---|
| UNIFIED SER TR | ONEASCENT EMGRG | 90470L469 | — | 66,691 shares | $3,281,737 |
| FIRST TR EXCHANGE TRADED FD | DORSEY WRT 5 ETF | 33738R605 | — | 43,991 shares | $3,228,719 |
| DNP SELECT INCOME FD INC | COM | 23325P104 | — | 337,342 shares | $3,228,363 |
| INNOVATOR ETFS TRUST | INNOVATOR US EQ | 45783Y475 | — | 86,086 shares | $3,145,582 |
| ISHARES | CORE S&P MCP ETF | 464287507 | — | 43,006 shares | $3,094,302 |
| ISHARES TR | CORE DIV GRWTH | 46434V621 | — | 40,892 shares | $3,082,880 |
| ISHARES | MSCI EAFE ETF | 464287465 | — | 28,469 shares | $2,957,638 |
| INVESCO AEROSPACE & DEFENSE | ETF | 46137V100 | — | 18,878 shares | $2,918,928 |
| PACER FDS TR | US LRG CP CASH | 69374H360 | — | 71,147 shares | $2,837,336 |
| ISHARES TR | CORE MSCI EMERGING MARKETS ETF | 46434G103 | — | 34,841 shares | $2,827,682 |
| INNOVATOR ETFS TRUST | EMRGNG MKT JAN | 45782C516 | — | 75,367 shares | $2,801,474 |
| JP MORGAN CHASE & CO | COM | 46625H100 | — | 8,381 shares | $2,772,811 |
| FIDELITY COVINGTON TRUST | MOMENTUM FACTR | 316092816 | — | 29,096 shares | $2,764,120 |
| INVESCO EXCHANGE TRADED FD T | S&P500 EQL WGT | 46137V357 | — | 13,271 shares | $2,760,604 |
| UNIFIED SER TR | ONEASCENT LARGE | 90470L527 | — | 64,658 shares | $2,659,384 |
| TORTOISE CAPITAL SERIES TRUS | ENERGY ETF | 890930209 | — | 249,323 shares | $2,642,823 |
| TESLA INC | COM | 88160R101 | — | 7,414 shares | $2,630,526 |
| META PLATFORMS INC | CL A | 30303M102 | — | 3,617 shares | $2,622,804 |
| FIDELITY ETHEREUM FD | SHS | 31613E103 | — | 90,429 shares | $2,402,699 |
| ISHARES TR | GRWT ALLOCAT ETF | 464289867 | — | 35,003 shares | $2,398,397 |
| ISHARES | SEMICONDUCTOR ETF | 464287523 | — | 4,075 shares | $2,317,184 |
| ISHARES TR | NATIONAL MUN ETF | 464288414 | — | 22,714 shares | $2,296,385 |
| VISA INC | COM CL A | 92826C839 | — | 6,222 shares | $2,235,645 |
| ISHARES TR | S&P 100 ETF | 464287101 | — | 5,757 shares | $2,199,635 |
| OREILLY AUTOMOTIVE INC NEW | COM | 67103H107 | — | 25,207 shares | $2,152,930 |
| NEW YORK LIFE INVTS ACTIVE E | MACK MU INSD ETF | 45409F843 | — | 96,252 shares | $2,142,569 |
| GLOBAL X FDS | US INFR DEV ETF | 37954Y673 | — | 40,321 shares | $2,116,831 |
| SSGA ACTIVE ETF TR | MULT ASS RLRTN | 78467V103 | — | 57,932 shares | $2,096,549 |
| FIRST TR EXCHNG TRADED FD VI | CBOE EQT DEP NOV | 33740F862 | — | 36,288 shares | $2,090,552 |
| ISHARES TR | CORE RUSSELL VAL | 464287663 | — | 18,923 shares | $2,086,866 |
| BLACKROCK ETF TRUST | ISHA IN CTRY ETF | 09290C764 | — | 57,361 shares | $2,085,072 |
| ISHARES | US BASIC MATERIALS ETF | 464287838 | — | 11,690 shares | $2,082,253 |
| FIRST TR EXCHANGE TRADED FD I | CBOE VEST NAS 100 BUFFER QJUN | 33740F557 | — | 60,731 shares | $2,078,922 |
| JP MORGAN EXCHANGE TRADED F | ACTIVE VALUE ETF | 46641Q167 | — | 25,791 shares | $2,056,046 |
| PGIM ETF TR | PGIM ELTRA SH BD | 69344A107 | — | 41,426 shares | $2,048,934 |
| ADVANCED MICRO DEVICES INC | COM | 007903107 | — | 3,307 shares | $2,022,961 |
| INNOVATOR ETFS TRUST | US EQT ULTRA BF | 45782C300 | — | 43,331 shares | $2,010,558 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST NASD 100 | 33740F151 | — | 81,397 shares | $1,998,704 |
| JP MORGAN CHASE & CO | ULTRA SHRT INC | 46641Q837 | — | 39,138 shares | $1,971,377 |
| AST SPACEMOBILE INC | COM CL A | 00217D100 | — | 33,114 shares | $1,949,090 |
| WISDOMTREE TR | FLOATING RATE TREASURY ETF | 97717Y527 | — | 38,279 shares | $1,928,859 |
| BROADCOM INC | COM | 11135F101 | — | 5,489 shares | $1,927,551 |
| UNIFIED SER TR | ONEASCENT EMGRG | 90470L444 | — | 40,104 shares | $1,916,569 |
| COSTCO WHSL CORP NEW | COM | 22160K105 | — | 2,079 shares | $1,892,135 |
| ZOOM COMMUNICATIONS INC | CL A | 98980L101 | — | 20,597 shares | $1,869,590 |
| TIMOTHY PLAN | HIG DV STK ETF | 887432326 | — | 45,900 shares | $1,861,695 |
| ISHARES TR | US TREAS BD ETF | 46429B267 | — | 82,388 shares | $1,801,823 |
| ISHARES TR | MSCI INDONIA ETF | 46429B309 | — | 152,288 shares | $1,786,338 |
| TIMOTHY PLAN | INTL ETF | 887432334 | — | 46,218 shares | $1,715,382 |
| ETF SER SOLUTIONS | Aptus Enhanced Yield ETF | 26922B642 | — | 78,277 shares | $1,689,217 |
| JP MORGAN EXCHANGE TRADED F | INCOME ETF | 46641Q159 | — | 37,177 shares | $1,668,868 |
| STRATEGY SHS | EVENTIDE US MRKT | 86280R787 | — | 55,097 shares | $1,666,684 |
| WEDBUSH SER TR | DAN IVES WEDBUSH | 947913109 | — | 40,543 shares | $1,664,290 |
| CAPITAL GROUP GBL GROWTH EQT | SHS CREATION UNI | 14020X104 | — | 41,823 shares | $1,663,733 |
| SPDR SER TR | S&P BIOTECH | 78464A870 | — | 10,541 shares | $1,662,125 |
| CAPITAL GROUP GROWTH | ETF | 14020G101 | — | 34,778 shares | $1,649,504 |
| VANGUARD MUN BD FD INC | INTERMEDIATE TRM | 922907738 | — | 17,191 shares | $1,639,076 |
| BLACKROCK ETF TRUST | ISHARES LARGE CA | 09290C855 | — | 32,920 shares | $1,611,767 |
| VANGUARD WORLD FD | EGG US STK ETF | 921910733 | — | 11,879 shares | $1,609,947 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST LADDERED | 33740U752 | — | 39,046 shares | $1,582,144 |
| EXXONMOBIL HOLDINGS CORP | COM SHS | 30233Q108 | — | 9,699 shares | $1,578,531 |
| JOHNSON & JOHNSON | COM | 478160104 | — | 5,958 shares | $1,577,271 |
| HARTFORD FDS EXCHANGE TRADED | TOTAL RTRN ETF | 41653L305 | — | 49,070 shares | $1,572,688 |
| AIM ETF PRODUCTS TRUST | U S LRGCP 6M JAN | 00888H869 | — | 42,138 shares | $1,571,747 |
| ISHARES TR | SHRT NAT MUN ETF | 464288158 | — | 14,980 shares | $1,566,010 |
| MICRON TECHNOLOGY INC | COM | 595112103 | — | 1,467 shares | $1,562,641 |
| MASTERCARD INCORPORATED | CL A | 57636Q104 | — | 2,800 shares | $1,544,006 |
| INTEL CORP | COM | 458140100 | — | 12,816 shares | $1,540,911 |
| ISHARES TR | NSCU YSA QLT FCT | 46432F339 | — | 6,854 shares | $1,523,142 |
| ISHARES TR | MSCI ACWI EX US | 464288240 | — | 19,897 shares | $1,504,611 |
| RBB FD INC | MOTLEY FOL ETF | 74933W601 | — | 18,642 shares | $1,492,874 |
| BLACKROCK ETF TRUST | ISHARES A I INNO | 09290C780 | — | 31,523 shares | $1,487,568 |
| INVESCO EXCHANGE TRADED FD TR | NATL AMT MUNI | 46138E537 | — | 68,225 shares | $1,459,323 |
| STRATEGY SHS | EVENTIDE HIGH DI | 86280R811 | — | 48,143 shares | $1,459,214 |
| FLEXSHARES TR | QUALT DIVD IDX | 33939L860 | — | 15,761 shares | $1,422,273 |
| AIM ETF PRODUCTS TRUST | ALLIANZIM US EQT | 00888H877 | — | 38,569 shares | $1,412,782 |
| INNOVATOR ETFS TRUST | GRMT100 PWR BUF | 45782C615 | — | 21,716 shares | $1,400,248 |
| SPACE EXPLORATION TECHN CORP | CLASS A COM STK | 84615Q103 | — | 9,176 shares | $1,384,356 |
| ISHARES TR | ESG AWR US AGRGT | 46435U549 | — | 30,541 shares | $1,381,980 |
| PROSHARES TR | S&P 500 DV ARIST | 74348A467 | — | 25,523 shares | $1,380,814 |
| PIMCO ETF TR | MULTISECTOR BD | 72201R585 | — | 52,777 shares | $1,339,999 |
| VANGUARD SCOTTSDALE FDS | VNG RUS2000IDX | 92206C664 | — | 11,875 shares | $1,332,869 |
| TIMOTHY PLAN | US SMALL CAP COR | 887432342 | — | 29,673 shares | $1,326,524 |
| FIRST TR EXCHANGE TR | MORNINGSTAR DIV LEA SHS | 336917109 | — | 26,970 shares | $1,324,475 |
| WORLD GOLD TR | SPDR GLD MINIS | 98149E303 | — | 15,950 shares | $1,310,771 |
| WEYERHAEUSER CO | COM NEW | 962166104 | — | 68,551 shares | $1,305,888 |
| CHEVRON CORP NEW | COM | 166764100 | — | 6,340 shares | $1,294,731 |
| ISHARES TR | EAFE GRWTH ETF | 464288885 | — | 10,660 shares | $1,277,388 |
| FIRST TR VALUE LINE DIVID IN | SHS | 33734H106 | — | 26,872 shares | $1,260,566 |
| LULULEMON ATHLETICA INC | COM | 550021109 | — | 12,925 shares | $1,243,256 |
| ISHARES TR | 10-20 YR TRS ETF | 464288653 | — | 13,250 shares | $1,221,253 |
| ISHARES | GLOBAL 100 ETF | 464287572 | — | 8,454 shares | $1,217,461 |
| PGIM ETF TR | SHRT DUR HGH YLD | 69344A784 | — | 24,599 shares | $1,197,233 |
| PIMCO CORPORATE & INCOME OPP | COM | 72201B101 | — | 106,987 shares | $1,177,927 |
| WINSDOMTREE TR | INTL LRGCAP DV | 97717W794 | — | 15,790 shares | $1,173,335 |
| FIRST TR EXCHNG TRADED FD VI | CBOE VEST US EQ ENHE & MOD BUF ETF | 33740U844 | — | 25,335 shares | $1,148,182 |
| ISHARES TR | MSCI EAFE VALUE ETF | 464288877 | — | 14,507 shares | $1,148,098 |
| FLEXSHARES TR | INTL QLTDV IDX | 33939L837 | — | 33,268 shares | $1,144,419 |
| ISHARES TR | CORE HIGH DIV ETF | 46429B663 | — | 40,832 shares | $1,141,659 |
| ALLIANZ US LARGE CAP BUFFER 20 | ETF | 00888H794 | — | 30,763 shares | $1,123,612 |