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First Heartland Consultants, Inc.
Period ended Sep 30, 2026 · Latest filing Oct 8, 2026
These quarterly holdings are delayed and may not include all assets or short positions.
Values are from the reporting date, not current prices or purchase costs.
The same security may appear in multiple rows.
Source: SEC
Reported portfolio value
Quarter-end reported holdings; not current value or investment performance.
View reported values
- Sep 30, 2026: $1,504,021,776
More quarters will appear as history becomes available.
Top holdings
Top 10 at Sep 30, 2026. Matching entries are combined; security classes and options remain separate. Shares exclude principal amounts; option shares reflect the reported underlying amount.
View top holdings values
- SPDR SERIES TRUST · PORTFOLIO LR ETF · 78464A854 · shares: $62,977,361
- ETF SER SOLUTIONS · APTUS COLLARED · 26922A222 · shares: $55,676,776
- INVESCO QQQ TR · UNIT SER 1 · 46090E103 · shares: $49,295,889
- FIRST TR EXCHANGE TRADED FD · RISNG DIVD ACHIV · 33738R506 · shares: $39,964,080
- SPDR INDEX SHS FDS · PORTFOLIO DEVLPD · 78463X889 · shares: $38,650,950
- SPDR SERIES TRUST · PRTFLO S&P500 GW · 78464A409 · shares: $32,600,991
- SPDR S&P 500 ETF TR · UNIT SER 1 S&P · 78462F103 · shares: $31,186,852
- ETF SER SOLUTIONS · APTUS DEFINED · 26922A388 · shares: $30,303,514
- SPDR SER TR · PRTFLO S&P500 VL · 78464A508 · shares: $29,360,866
- EA SERIES TRUST · FREEDOOM 100 EM · 02072L607 · shares: $22,335,255
Reported holdings
593 reported entries| Issuer | Class | CUSIP | Type | Shares / principal | Reported value (USD) |
|---|---|---|---|---|---|
| FIRST TR EXCH TRADES FD III | LNG/SHT EQUITY | 33739P103 | — | 3,681 shares | $282,296 |
| FIRST TR EXCHANGE-TRADED FD | US EQTY OPPT ETF | 336920103 | — | 1,582 shares | $281,881 |
| GLOBAL X FDS | GLB X MLP ENRG I | 37954Y293 | — | 4,029 shares | $281,288 |
| FIRST TR EXCHNG TRADED FD VI | VEST US EQUITY M | 33740U612 | — | 8,097 shares | $279,946 |
| INNOVATOR ETFS TRUST | GRWT100 PWR BUF | 45782C276 | — | 3,530 shares | $277,564 |
| INNOVATOR ETFS TRUST | US EQTY PWR BUF | 45782C573 | — | 6,067 shares | $276,777 |
| FIDELITY COMWLTH TR | NASDAQ COMPSIT | 315912808 | — | 2,609 shares | $276,164 |
| ROYAL CARIBBEAN GROUP | COM | V7780T103 | — | 1,022 shares | $271,765 |
| GILEAD SCIENCES INC | COM | 375558103 | — | 1,794 shares | $267,417 |
| ISHARES TR | MRNGSTR INC ETF | 46432F875 | — | 12,315 shares | $267,333 |
| ISHARES TR | TRUST ISHARE 0-1 | 464288679 | — | 2,421 shares | $267,085 |
| ABRDN FDS | EMER MKTS DI ETF | 00384X301 | — | 5,538 shares | $266,401 |
| ISHARES TR | CORE US AGGBD ET | 464287226 | — | 2,782 shares | $262,989 |
| FLEXSHARES TR | MORNSTAR UPSTR | 33939L407 | — | 4,953 shares | $261,221 |
| INNOVATOR ETFS TRUST | US SML CP PWR B | 45782C599 | — | 6,906 shares | $260,425 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST US EQT | 33740F664 | — | 4,787 shares | $258,889 |
| ACCENTURE PLC IRELAND | SHS CLASS A | G1151C101 | — | 1,407 shares | $258,002 |
| SPDR SERIES TRUST | S&P 400 ETF | 78464A821 | — | 2,465 shares | $257,661 |
| SPDR SER TR | PORTFOLIO SH TSR | 78468R101 | — | 8,954 shares | $256,711 |
| SALESFORCE INC | COM | 79466L302 | — | 1,114 shares | $255,709 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST US EQT | 33740U653 | — | 6,004 shares | $252,797 |
| FIRST TR EXCHANGE-TRADED ALP | SML CP GRW ALP | 33737M300 | — | 2,188 shares | $252,370 |
| SPDR SER TR | BLOOMBERG 1-2 MO | 78468R663 | — | 2,744 shares | $251,502 |
| FIRST TR EXCHNG TRADED FD VI | TCW OPPORTUNIS | 33740F805 | — | 6,089 shares | $251,293 |
| INNOVATOR ETFS TRUST | EQUITY DEFINED P | 45783Y111 | — | 8,974 shares | $250,222 |
| FIRST TR EXCHANGE-TRADED ALP | COM SHS | 33735J101 | — | 2,624 shares | $250,070 |
| INNOVATOR ETFS TRUST | INTRNL DEV JAN | 45782C524 | — | 6,499 shares | $249,624 |
| FLAHERTY & CRUMRINE PFD SECS | COM | 338478100 | — | 16,704 shares | $249,555 |
| ENERGY TRANSFER L P | COM UT LTD PTN | 29273V100 | — | 12,357 shares | $244,291 |
| FIRST TR EXCHANGE-TRADED FD | GROWTH STRENGTH | 33733E823 | — | 6,434 shares | $243,995 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST U.S. | 33740F417 | — | 8,922 shares | $242,109 |
| ISHARES TR | US HLTHCARE ETF | 464287762 | — | 3,376 shares | $241,553 |
| FLEXSHARES TR | MORNSTAR USMKT | 33939L100 | — | 871 shares | $241,506 |
| INNOVATOR ETFS TRUST | QUITY MANAGD FLR | 45783Y673 | — | 6,167 shares | $240,205 |
| FIRST TR EXCHGN TRADED FD VI | CBOE VEST US DEP | 33740U802 | — | 5,747 shares | $239,937 |
| ISHARES U S ETF TR | BLACKROCK SH DUR | 46431W507 | — | 4,789 shares | $238,788 |
| CORNING INC | COM | 219350105 | — | 1,542 shares | $237,098 |
| INVESCO EXCHANGE TRADED FD T | DJ INDL AVG DV | 46137V605 | — | 3,734 shares | $234,588 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST U.S. | 33740F854 | — | 4,911 shares | $233,517 |
| AMERICAN CENTY ETF TR | AVANTIS EMGMKT | 025072604 | — | 2,482 shares | $233,358 |
| ADVISORS INNER CIRCLE FD III | DEMCRATIC LG ETF | 00774Q346 | — | 4,800 shares | $232,969 |
| FIRST TR EXCHNG TRADED FD VI | FT VE EM MA JUNE | 33740U349 | — | 10,091 shares | $231,577 |
| BLACKSTONE GROUP INC | COM CL A | 09260D107 | — | 2,064 shares | $231,403 |
| SELCT SECTOR SPDR TR | INDL | 81369Y704 | — | 1,355 shares | $226,285 |
| MEDTRONIC PLC | SHS | G5960L103 | — | 2,619 shares | $226,026 |
| LOWES COS INC | COM | 548661107 | — | 1,215 shares | $223,854 |
| ANNALY CAPITAL MANAGEMENT IN | COM NEW | 035710839 | — | 11,817 shares | $223,223 |
| INNOVATOR ETFS TRUST | US EQTY BUF OCT | 45782C771 | — | 4,029 shares | $221,716 |
| CHIPOTLE MEXICAN GRILL INC | COM | 169656105 | — | 6,890 shares | $220,136 |
| ISHARES TR | US OIL GS EX ETF | 464288851 | — | 1,665 shares | $219,717 |
| FRANKLIN TEMPLETON ETF TR | IS MID CA MLTFCT | 35473P884 | — | 3,823 shares | $219,593 |
| VANGUARD INDEX FDS | SM CP VAL ETF | 922908611 | — | 947 shares | $218,785 |
| SHERWIN WILLIAMS CO | COM | 824348106 | — | 674 shares | $217,901 |
| CAPITAL GROUP INTL FOCUS EQT | SHS CREAT UNIT | 14019W109 | — | 6,348 shares | $217,658 |
| US BANCORP | COM NEW | 902973304 | — | 3,765 shares | $217,489 |
| ASML HLDG NV | N Y REGISTRY SHS | N07059210 | — | 120 shares | $217,114 |
| STERIS PLC | SHS USD | G8473T100 | — | 1,028 shares | $215,887 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST US EQT | 33740U661 | — | 4,843 shares | $215,828 |
| FLEXSHARES TR | STOXX GLOBR INF | 33939L795 | — | 3,418 shares | $213,215 |
| J P MORGAN EXCHANGE TRADED F | US MOMENTUM | 46641Q779 | — | 2,556 shares | $213,043 |
| CVS HEALTH CORP | COM | 126650100 | — | 2,485 shares | $212,917 |
| FIRST TR EXCHANGE TRAD FD VI | VEST US EQUITY E | 33740F250 | — | 5,769 shares | $212,891 |
| PNC FINL SVCS GROUP INC | COM | 693475105 | — | 957 shares | $212,660 |
| LEGG MASON ETF INVT | FRANKLIN INTL LW | 52468L505 | — | 5,062 shares | $211,124 |
| INNOVATOR ETFS TRUST | INTL DEV PWR BUF | 45783Y459 | — | 5,734 shares | $211,078 |
| DIMENSIONAL ETF TRUST | US EQUI MARK ETF | 25434V401 | — | 2,538 shares | $210,730 |
| ISHARES TR | GLB INFRASTR ETF | 464288372 | — | 3,414 shares | $210,166 |
| FIRST TR EXCHANGE-TRADED FD | NASDAQ CYB ETF | 33734X846 | — | 2,034 shares | $209,679 |
| AIM ETF PRODUCTS TRUST | ALLIANZIM US EQT | 00888H844 | — | 5,679 shares | $207,369 |
| SELCT SECTOR SPDR TR | SBI INT-UTILS | 81369Y886 | — | 5,255 shares | $207,264 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST US EQT | 33740F748 | — | 3,602 shares | $206,647 |
| NOVARTIS AG | SPONSORED ADR | 66987V109 | — | 1,441 shares | $205,433 |
| INNOVATOR ETFS TRUST | US EQTY ULTRA B | 45782C821 | — | 4,843 shares | $205,343 |
| PACKAGING CORP AMER | COM | 695156109 | — | 895 shares | $205,188 |
| FLEXSHARES TR | CR SCD US BD | 33939L761 | — | 4,384 shares | $204,965 |
| EATON CORP PLC | SHS | G29183103 | — | 477 shares | $204,748 |
| FREEPORT MCMORAN INC | CL B | 35671D857 | — | 2,897 shares | $202,794 |
| NORTHERN LTS FD TR IV | INSPI GROWT ETF | 66538H369 | — | 5,321 shares | $201,719 |
| INNOVATOR ETFS TRUST | NASD 100 10 BUFF | 45783Y160 | — | 6,522 shares | $201,334 |
| AUTOMATIC DATA PROCESSING IN | COM | 053015103 | — | 780 shares | $201,287 |
| NUVEEN CR STRATEGIES INCOME | COM SHS | 67073D102 | — | 40,887 shares | $194,213 |
| BLUE OWL CAPITAL CORPORATION | COM | 69121K104 | — | 18,014 shares | $188,967 |
| GLOBAL NET LEASE INC | COM NEW | 379378201 | — | 20,832 shares | $172,072 |
| FS CREDIT OPPORTUNITIES CORP | COMMON STOCK | 30290Y101 | — | 33,111 shares | $170,855 |
| PIMCON CORPORATE & INCM STRG | COM | 72200U100 | — | 14,755 shares | $157,436 |
| BAIN CAP SPECIALTY FIN INC | COM STK | 05684B107 | — | 11,709 shares | $129,267 |
| UNITED STS NAT GAS FD LP | UNIT PAR | 912318409 | — | 12,195 shares | $126,462 |
| BLACKROCK ENHANCED EQUITY DI | COM | 09251A104 | — | 11,895 shares | $111,811 |
| NUVEN PFD & INCOME OPPORTUN | COM | 67073B106 | — | 13,117 shares | $84,458 |
| CION INVT CORP | COM | 17259U204 | — | 11,918 shares | $83,662 |
| ABERDEEN MULTI-MARKET INCOME | SH BEN INT | 552737108 | — | 14,895 shares | $63,751 |
| BIOTE CORP | CLASS A COM | 090683103 | — | 24,500 shares | $29,645 |
| DEFI TECHNOLOGIES INC | COM | 244916102 | — | 18,181 shares | $8,994 |