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First Heartland Consultants, Inc.
Period ended Sep 30, 2026 · Latest filing Oct 8, 2026
These quarterly holdings are delayed and may not include all assets or short positions.
Values are from the reporting date, not current prices or purchase costs.
The same security may appear in multiple rows.
Source: SEC
Reported portfolio value
Quarter-end reported holdings; not current value or investment performance.
View reported values
- Sep 30, 2026: $1,504,021,776
More quarters will appear as history becomes available.
Top holdings
Top 10 at Sep 30, 2026. Matching entries are combined; security classes and options remain separate. Shares exclude principal amounts; option shares reflect the reported underlying amount.
View top holdings values
- SPDR SERIES TRUST · PORTFOLIO LR ETF · 78464A854 · shares: $62,977,361
- ETF SER SOLUTIONS · APTUS COLLARED · 26922A222 · shares: $55,676,776
- INVESCO QQQ TR · UNIT SER 1 · 46090E103 · shares: $49,295,889
- FIRST TR EXCHANGE TRADED FD · RISNG DIVD ACHIV · 33738R506 · shares: $39,964,080
- SPDR INDEX SHS FDS · PORTFOLIO DEVLPD · 78463X889 · shares: $38,650,950
- SPDR SERIES TRUST · PRTFLO S&P500 GW · 78464A409 · shares: $32,600,991
- SPDR S&P 500 ETF TR · UNIT SER 1 S&P · 78462F103 · shares: $31,186,852
- ETF SER SOLUTIONS · APTUS DEFINED · 26922A388 · shares: $30,303,514
- SPDR SER TR · PRTFLO S&P500 VL · 78464A508 · shares: $29,360,866
- EA SERIES TRUST · FREEDOOM 100 EM · 02072L607 · shares: $22,335,255
Reported holdings
593 reported entries| Issuer | Class | CUSIP | Type | Shares / principal | Reported value (USD) |
|---|---|---|---|---|---|
| LEGG MASON | LOW DIVI ETF | 52468L406 | — | 26,742 shares | $1,106,622 |
| PROCTER & GAMBLE CO | COM | 742718109 | — | 7,601 shares | $1,104,249 |
| AT&T INC | COM | 00206R102 | — | 45,061 shares | $1,099,500 |
| VERIZON COMMUNICATIONS INC | COM | 92343V104 | — | 23,656 shares | $1,085,080 |
| VANGUARD MALVERN FDS | STRM INFPROIDX | 922020805 | — | 22,047 shares | $1,084,644 |
| WISDOMTREE TR | ITL HDG QTLY DIV GR | 97717X594 | — | 20,842 shares | $1,081,702 |
| NORTHERN LTS FD TR IV | INSPIRE CORP BD | 66538H633 | — | 46,522 shares | $1,070,006 |
| EATON VANCE RISK MNGD DIV | COM | 27829G106 | — | 130,050 shares | $1,062,509 |
| FIRST TR EXCHANGE TRADED FD | NY ARCA BIOTECH | 33733E203 | — | 3,862 shares | $1,051,511 |
| ISHARES TR | ESG AWR MSCI USA | 46435G425 | — | 6,107 shares | $1,018,648 |
| ISHARES | S&P MC 400GR ETF | 464287606 | — | 9,236 shares | $1,012,309 |
| VANECK ETF TRUST | URANI NUCLE ETF | 92189F601 | — | 9,778 shares | $1,011,632 |
| DEERE & CO | COM | 244199105 | — | 1,506 shares | $1,011,428 |
| BLACKROCK ETF TRUST | ISHA SYST AL ETF | 09290C665 | — | 33,639 shares | $1,004,461 |
| PALO ALTO NETWORKS INC | COM | 697435105 | — | 2,486 shares | $987,713 |
| BLACKROCK ETF TRUST II | ISHA GLO USD ETF | 092528835 | — | 19,657 shares | $984,816 |
| GENERAL ELECTRIC CO | COM NEW | 369604301 | — | 3,146 shares | $982,609 |
| JP MORGAN CHASE & CO | EQ PREM INC ETF | 46641Q332 | — | 17,301 shares | $972,671 |
| UNION PAC CORP | COM | 907818108 | — | 3,564 shares | $969,926 |
| BLACKROCK ETF TRUST | ISHARES US THEMA | 09290C806 | — | 21,787 shares | $958,192 |
| UNIFIED SER TR | ONEASCENT SMALL | 90470L295 | — | 28,173 shares | $954,783 |
| VANGUARD WORLD FD | EMERGING MRKTS E | 921910683 | — | 9,891 shares | $941,722 |
| FIRST TR EXCHNG TRADED FD VI | FT CBOE VEST U S | 33740F466 | — | 33,982 shares | $940,448 |
| INNOVATOR ETFS TRUST | EQUITY DUAL DIRE | 45784N437 | — | 45,809 shares | $932,204 |
| FIRST TR EXCHANGE TRADED FD | NO AMER ENERGY | 33738D101 | — | 22,580 shares | $925,557 |
| TAIWAN SEMICONDUCTOR MFG LTD | SPONSORED ADS | 874039100 | — | 1,990 shares | $907,909 |
| ABBVIE INC | COM | 00287Y109 | — | 3,456 shares | $904,134 |
| FIRST TR CBOE VEST US EQUITY ENH & MOD BUFF | ETF | 33740U786 | — | 20,470 shares | $896,791 |
| FIRST TR EXCHANGE-TRADED FD | GDJ GLBL DIVID | 33734X200 | — | 26,988 shares | $895,208 |
| BLACKROCK ETF TRUST | ISHARES DEFENSE | 09290C699 | — | 28,579 shares | $892,442 |
| ISHARES TR | ESG AWARE MSCI | 46435U663 | — | 16,979 shares | $882,908 |
| PACER FDS TR | US SMALL CAP COR | 69374H857 | — | 16,554 shares | $882,022 |
| QUANTA SVCS INC | COM | 74762E102 | — | 1,361 shares | $874,461 |
| GOLDMAN SACHS GROUP INC | COM | 38141G104 | — | 959 shares | $863,076 |
| APPLIED MATLS INC | COM | 038222105 | — | 1,684 shares | $861,091 |
| VANGUARD INDEX FDS | EXTEND MKT ETF | 922908652 | — | 3,686 shares | $853,691 |
| VANGUARD WORLD FDS | UTILITIES ETF | 92204A876 | — | 4,973 shares | $850,389 |
| FLEXSHARES TR | IBOXX 3R TARGT | 33939L506 | — | 36,540 shares | $848,642 |
| MERCK & CO INC NEW | COM | 58933Y105 | — | 5,826 shares | $846,599 |
| FLEXSHARES TR | CRE SLCT BD FD | 33939L670 | — | 39,279 shares | $827,683 |
| GE VERNOVA | COM | 36828A101 | — | 869 shares | $826,346 |
| ETFIS SER TR I | VIRTUS INFRCAP | 26923G822 | — | 41,740 shares | $824,355 |
| SCHWAB STRATEGIC TR | US BRD MKT ETF | 808524102 | — | 28,066 shares | $822,610 |
| INVESCO EXCHANGE TRADED FD T | S&P 500 TOP 50 | 46137V233 | — | 12,852 shares | $817,501 |
| SERVICENOW | COM | 81762P102 | — | 6,045 shares | $810,090 |
| AMPLIFY ETF TR | HIGH INCOME | 032108847 | — | 77,320 shares | $802,581 |
| CISCO SYS INC | COM | 17275R102 | — | 7,332 shares | $789,176 |
| NORTHERN LTS FD TR IV | INSPIRE 500 ETF | 66537J796 | — | 2,899 shares | $788,934 |
| AMERICAN CENTY ETF TR | US SML CP VALU | 025072877 | — | 6,640 shares | $782,016 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST UQ EQT | 33740F672 | — | 16,223 shares | $779,437 |
| CAPITAL GROUP EQUITY ETF TR | US SMALL AND MID | 14022A102 | — | 25,126 shares | $777,908 |
| T ROWE PRICE ETF INC | SMALL MID CAP | 87283Q826 | — | 19,091 shares | $777,019 |
| AIM ETF PRODUCTS TRUST | US LRGCP B20 FEB | 00888H786 | — | 20,981 shares | $762,450 |
| BLACKROCK ETF TRUST II | FLEXIBLE INCOME | 092528603 | — | 15,004 shares | $762,044 |
| PIMCO DYNAMIC INCOME FD | SHS | 72201Y101 | — | 53,935 shares | $756,714 |
| ISHARES TR | RUS TP200 GR ETF | 464289438 | — | 2,562 shares | $755,663 |
| WELLS FARGO CO NEW | COM | 949746101 | — | 9,407 shares | $753,000 |
| VANGUARD INDEX FDS | SML CP GRW ETF | 922908595 | — | 2,214 shares | $747,790 |
| STRATEGY SHS | EVENTIDE LARGE C | 86280R118 | — | 26,243 shares | $744,763 |
| CAPITAL GROUP DIVIDEND GROWE | SHS ETF | 14021L109 | — | 20,091 shares | $743,973 |
| SPDR MSCI WORLD STRATEGIC FACTORS | ETF | 78463X418 | — | 4,826 shares | $743,874 |
| SPDR GOLD TR | GOLD SHS | 78463V107 | — | 1,950 shares | $742,783 |
| ISHARES GOLD TR | ISHARES NEW | 464285204 | — | 9,437 shares | $737,030 |
| PLANTIR TECHNOLIGIES IN | CL A | 69608A108 | — | 3,939 shares | $736,705 |
| ISHARES TR | LATN AMER 40 ETF | 464287390 | — | 21,337 shares | $736,127 |
| COCA COLA COMPANY | COM | 191216100 | — | 8,512 shares | $732,744 |
| FLEXSHARES TR | M STAR DEV MKT | 33939L803 | — | 8,174 shares | $732,201 |
| FLEXSHARES TR | US QUALITY CAP | 33939L746 | — | 7,994 shares | $727,214 |
| ISHARES TR | 7-10 YR TRSY BD | 464287440 | — | 8,015 shares | $715,800 |
| ISHARES | CORE S&P SCP ETF | 464287804 | — | 5,249 shares | $714,028 |
| BOEING CO | COM | 097023105 | — | 3,824 shares | $711,506 |
| BOEING CO | COM | 097023105 | — | 3,824 shares | $711,506 |
| CHEMED CORP NEW | COM | 16359R103 | — | 1,400 shares | $707,121 |
| ARISTA NETWORKS INC | COM SHS | 040413205 | — | 3,466 shares | $705,585 |
| INVESCO EXCHANGE TRADED FD T | S&P500 EQL HLT | 46137V332 | — | 18,801 shares | $695,807 |
| AMPHENOL CORP NEW | CL A | 032095101 | — | 8,095 shares | $681,431 |
| SIMPLIFY EXCHANGE TRADED FUN | HEDGED EQUITY | 82889N764 | — | 19,713 shares | $676,550 |
| JP MORGAN EXCHANGE TRADED F | CORE PLUS BD ETF | 46641Q670 | — | 14,939 shares | $668,966 |
| LOCKHEED MARTIN CORP | COM | 539830109 | — | 1,304 shares | $663,974 |
| HOME DEPOT INC | COM | 437076102 | — | 2,331 shares | $663,152 |
| FISERV INV | COM | 337738108 | — | 14,675 shares | $663,017 |
| INVESCO EXCHANGE TRADED FD T | S&P 500 EQL IND | 46137V324 | — | 11,386 shares | $659,460 |
| TEXAS INSTRS INC | COM | 882508104 | — | 2,353 shares | $658,979 |
| VANECK MERK GOLD ETF | GOLD SHS | 921078101 | — | 16,510 shares | $658,749 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST UQ EQT | 33740F680 | — | 13,450 shares | $657,302 |
| FLEXSHARES TR | HIG YLD VL ETF | 33939L662 | — | 16,918 shares | $657,264 |
| LINDE PLC | SHS | G54950103 | — | 1,384 shares | $656,916 |
| PROGRESSIVE CORP | COM | 743315103 | — | 3,138 shares | $650,536 |
| FIRST TR EXCHANGE TRADED FD | CBOE VEST EQUITY MOD BUFF JUN | 33740F433 | — | 15,498 shares | $649,986 |
| CONOCOPHILLIPS | COM | 20825C104 | — | 5,192 shares | $649,729 |
| DIAMONDBACK ENERGY INC | COM | 25278X109 | — | 3,517 shares | $646,384 |
| VANGUARD WORLD FD | ESG INTL STK ETF | 921910725 | — | 7,805 shares | $632,712 |
| SCHWAB STRATEGIC TR | US LCAP GR ETF | 808524300 | — | 17,593 shares | $632,125 |
| CAPITAL GROUP NEW GEOGRAPHY | SHS | 14021N105 | — | 17,153 shares | $625,245 |
| JANUS DETROIT STR TR | HENDRSON AAA CL | 47103U845 | — | 12,364 shares | $624,005 |
| VANGUARD SCOTTSDALE FDS | INTER TERM TREAS | 92206C706 | — | 10,958 shares | $620,880 |
| FIRST TR EXCHANGE-TRADED FD | VEST LADDERED | 33733E690 | — | 29,751 shares | $620,606 |
| INTUITIVE SURGICAL INC | COM NEW | 46120E602 | — | 1,526 shares | $620,517 |
| INNOVATOR ETFS TRUST | US SML CP PWR B | 45782C474 | — | 13,584 shares | $618,705 |
| GENERAL DYNAMICS CORP | COM | 369550108 | — | 1,804 shares | $598,720 |