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RFG Advisory, LLC
Period ended Sep 30, 2026 · Latest filing Nov 3, 2026
These quarterly holdings are delayed and may not include all assets or short positions.
Values are from the reporting date, not current prices or purchase costs.
The same security may appear in multiple rows.
Source: SEC
Reported portfolio value
Quarter-end reported holdings; not current value or investment performance.
View reported values
- Sep 30, 2026: $7,092,685,996
More quarters will appear as history becomes available.
Top holdings
Top 10 at Sep 30, 2026. Matching entries are combined; security classes and options remain separate. Shares exclude principal amounts; option shares reflect the reported underlying amount.
View top holdings values
- EXCHANGE TRADED CONCEPTS TRU · BLUE DY TOTA ETF · 301505384 · shares: $592,223,670
- EXCHANGE TRADED CONCEPTS TRU · BLUE CORE BD ETF · 301505368 · shares: $479,022,876
- EXCHANGE TRADED CONCEPTS TRU · BLUE GL EQUI ETF · 301505376 · shares: $436,530,298
- EXCHANGE TRADED CONCEPTS TRU · BLUEMONTE LARGE · 301505426 · shares: $363,177,248
- EXCHANGE TRADED CONCEPTS TRU · BLUEMONTE LARGE · 301505418 · shares: $302,260,499
- EXCHANGE TRADED CONCEPTS TRU · BLUEMONTE LARGE · 301505392 · shares: $292,036,281
- EXCHANGE TRADED CONCEPTS TRU · BLUEMONTE SHORT · 301505350 · shares: $167,226,614
- EXCHANGE TRADED CONCEPTS TRU · BLUE LONG TE ETF · 301505343 · shares: $161,009,510
- EXCHANGE TRADED CONCEPTS TRU · BLUE DI INCO ETF · 301505335 · shares: $113,508,581
- APPLE INC · COM · 037833100 · shares: $89,064,966
Reported holdings
1,222 reported entries| Issuer | Class | CUSIP | Type | Shares / principal | Reported value (USD) |
|---|---|---|---|---|---|
| EXCHANGE TRADED CONCEPTS TRU | BLUE DY TOTA ETF | 301505384 | — | 18,865,553 shares | $592,223,670 |
| EXCHANGE TRADED CONCEPTS TRU | BLUE CORE BD ETF | 301505368 | — | 19,876,468 shares | $479,022,876 |
| EXCHANGE TRADED CONCEPTS TRU | BLUE GL EQUI ETF | 301505376 | — | 13,469,000 shares | $436,530,298 |
| EXCHANGE TRADED CONCEPTS TRU | BLUEMONTE LARGE | 301505426 | — | 11,356,387 shares | $363,177,248 |
| EXCHANGE TRADED CONCEPTS TRU | BLUEMONTE LARGE | 301505418 | — | 9,192,838 shares | $302,260,499 |
| EXCHANGE TRADED CONCEPTS TRU | BLUEMONTE LARGE | 301505392 | — | 9,384,199 shares | $292,036,281 |
| EXCHANGE TRADED CONCEPTS TRU | BLUEMONTE SHORT | 301505350 | — | 6,873,268 shares | $167,226,614 |
| EXCHANGE TRADED CONCEPTS TRU | BLUE LONG TE ETF | 301505343 | — | 6,874,872 shares | $161,009,510 |
| EXCHANGE TRADED CONCEPTS TRU | BLUE DI INCO ETF | 301505335 | — | 4,597,108 shares | $113,508,581 |
| APPLE INC | COM | 037833100 | — | 267,446 shares | $89,064,966 |
| PUTNAM ETF TRUST | FOCUSED LAR CAP | 746729300 | — | 1,589,611 shares | $83,645,342 |
| PIMCO ETF TR | MULTISECTOR BD | 72201R585 | — | 2,892,811 shares | $73,448,481 |
| NVIDIA CORPORATION | COM | 67066G104 | — | 308,594 shares | $70,476,695 |
| SPDR SERIES TRUST | ST STR P500GRW | 78464A409 | — | 566,033 shares | $69,667,331 |
| PIMCO ETF TR | ACTIVE BD ETF | 72201R775 | — | 741,266 shares | $64,482,752 |
| GOLDMAN SACHS ETF TR | ACTIVEBETA US LG | 381430503 | — | 430,719 shares | $62,471,522 |
| FIDELITY MERRIMACK STR TR | TOTAL BD ETF | 316188309 | — | 1,395,124 shares | $60,408,850 |
| INVESCO EXCHANGE TRADED FD T | RAFI US 1000 ETF | 46137V613 | — | 1,089,241 shares | $59,287,408 |
| FIDELITY COVINGTON TRUST | BLUE CHIP GRWTH | 316092352 | — | 762,464 shares | $48,195,328 |
| VANGUARD INDEX FDS | S&P 500 ETF SHS | 922908363 | — | 67,985 shares | $47,648,159 |
| MICROSOFT CORP | COM | 594918104 | — | 84,930 shares | $43,560,364 |
| PUTNAM ETF TRUST | FOCSD LARCP GWT | 746729409 | — | 902,878 shares | $43,404,144 |
| FIDELITY COVINGTON TRUST | ENHANCED INTL | 31609A404 | — | 1,073,340 shares | $42,837,018 |
| FRANKLIN TEMPLETON ETF TR | US LRG CP MLTFCT | 35473P801 | — | 514,070 shares | $40,318,510 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 | — | 53,497 shares | $39,575,222 |
| SELECT SECTOR SPDR TR | ST STR TECHN ETF | 81369Y803 | — | 191,321 shares | $37,451,142 |
| ISHARES TR | 0-3 MTH TREASURY | 46436E718 | — | 369,248 shares | $37,175,934 |
| VANGUARD BD INDEX FDS | TOTAL BND MRKT | 921937835 | — | 514,384 shares | $36,084,011 |
| SPDR SERIES TRUST | ST STR BLO 1 ETF | 78468R663 | — | 389,862 shares | $35,726,990 |
| AMAZON COM INC | COM | 023135106 | — | 142,762 shares | $35,569,247 |
| ALPHABET INC | CAP STK CL A | 02079K305 | — | 98,935 shares | $34,041,598 |
| COHEN & STEERS ETF TRUST | NATURAL RES ACTI | 19249U302 | — | 940,669 shares | $33,960,600 |
| FIDELITY COVINGTON TRUST | FUN SMA MID ETF | 316092295 | — | 927,385 shares | $31,373,428 |
| SERVICE CORP INTL | COM | 817565104 | — | 406,035 shares | $30,919,591 |
| SPDR SERIES TRUST | ST STR PR SP1500 | 78464A805 | — | 329,106 shares | $30,294,220 |
| ISHARES TR | CORE S&P500 ETF | 464287200 | — | 38,380 shares | $29,393,240 |
| DIMENSIONAL ETF TRUST | WORLD EX US CORE | 25434V880 | — | 785,267 shares | $29,070,584 |
| VANGUARD INDEX FDS | MRNGSTR GRWT ETF | 922908736 | — | 317,476 shares | $28,607,801 |
| VANGUARD INDEX FDS | MRNGSTR VAL ETF | 922908744 | — | 125,729 shares | $27,167,490 |
| DIMENSIONAL ETF TRUST | EMERGING MKTS CO | 25434V732 | — | 679,283 shares | $26,981,132 |
| SPDR SERIES TRUST | ST STR P500ETF | 78464A854 | — | 291,268 shares | $26,144,235 |
| DIMENSIONAL ETF TRUST | GLOB CO PLUS ETF | 25434V583 | — | 482,645 shares | $25,061,826 |
| META PLATFORMS INC | CL A | 30303M102 | — | 33,924 shares | $24,601,271 |
| ISHARES INC | CORE MSCI EMKT | 46434G103 | — | 286,190 shares | $23,227,165 |
| DFA INVT DIMENSIONS GROUP IN | U.S. VECTOR EQT | 25239Y154 | — | 321,346 shares | $21,565,506 |
| VANGUARD TAX-MANAGED FDS | VAN FTSE DEV MKT | 921943858 | — | 303,565 shares | $21,434,722 |
| FIRST TR EXCHNG TRADED FD VI | FT LADD BUFF ETF | 33740F755 | — | 569,146 shares | $21,325,910 |
| BROADCOM INC | COM | 11135F101 | — | 60,272 shares | $21,166,865 |
| PIMCO ETF TR | INV GRD CRP BD | 72201R817 | — | 225,887 shares | $20,736,462 |
| SPDR SERIES TRUST | ST STR P400MID | 78464A847 | — | 324,714 shares | $20,469,940 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST DEEP ETF | 33740U703 | — | 666,816 shares | $20,251,202 |
| FIRST TR EXCHANGE-TRADED FD | SHS | 336917109 | — | 400,486 shares | $19,667,851 |
| SPDR INDEX SHS FDS | ST STR PO EX ETF | 78463X889 | — | 385,675 shares | $19,364,762 |
| FRANKLIN TEMPLETON ETF TR | INTL COR DIV TIL | 35473P108 | — | 453,054 shares | $19,327,304 |
| BLACKROCK ETF TRUST | ISHARES US EQUIT | 09290C103 | — | 270,040 shares | $18,702,962 |
| SPDR SERIES TRUST | ST LON TREAS ETF | 78464A664 | — | 761,436 shares | $18,160,254 |
| FRANKLIN TEMPLETON ETF TR | FRANKLIN DYN MUN | 35473P868 | — | 739,557 shares | $17,246,461 |
| INVESCO EXCH TRADED FD TR II | NASDAQ 100 ETF | 46138G649 | — | 55,568 shares | $16,928,269 |
| TESLA INC | COM | 88160R101 | — | 47,431 shares | $16,828,874 |
| INVESCO EXCHANGE TRADED FD T | S&P500 QUALITY | 46137V241 | — | 194,920 shares | $16,388,900 |
| VANGUARD INDEX FDS | MRNGSTR TTL STK | 922908769 | — | 42,726 shares | $15,989,868 |
| DIMENSIONAL ETF TRUST | GLOBAL CR ETF | 25434V567 | — | 302,525 shares | $15,703,055 |
| ISHARES TR | FLTG RATE NT ETF | 46429B655 | — | 302,911 shares | $15,463,612 |
| VANGUARD SCOTTSDALE FDS | SHRT TRM CORP BD | 92206C409 | — | 199,468 shares | $15,408,896 |
| ALPHABET INC | CAP STK CL C | 02079K107 | — | 43,505 shares | $14,823,826 |
| SPDR SERIES TRUST | ST STR RATE ETF | 78468R200 | — | 479,363 shares | $14,783,558 |
| FRANKLIN TEMPLETON ETF TR | US EQUITY INDEX | 35473P405 | — | 217,081 shares | $14,504,484 |
| SPDR SERIES TRUST | ST SHOR CORP ETF | 78464A474 | — | 483,435 shares | $14,304,831 |
| STATE STR SPDR S&P 500 ETF T | TR UNIT | 78462F103 | — | 18,636 shares | $14,212,545 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 | — | 28,467 shares | $14,175,234 |
| JPMORGAN CHASE & CO | COM | 46625H100 | — | 42,764 shares | $14,147,625 |
| ISHARES TR | RUS 1000 GRW ETF | 464287614 | — | 112,815 shares | $14,131,187 |
| DFA INVT DIMENSIONS GROUP IN | U.S. SML CP VAL | 25239Y170 | — | 376,238 shares | $14,097,638 |
| DIMENSIONAL ETF TRUST | US LARG VALU ETF | 25434V666 | — | 336,950 shares | $13,535,274 |
| PIMCO ETF TR | MTG BKD SECS ACT | 72201R569 | — | 286,209 shares | $13,242,885 |
| FIRST TR EXCHANGE TRADED FD | RISNG DIVD ACHIV | 33738R506 | — | 167,946 shares | $13,148,482 |
| NETFLIX INC. | COM | 64110L106 | — | 188,380 shares | $13,107,491 |
| AIM ETF PRODUCTS TRUST | ALLIANZIM US EQ | 00888H869 | — | 345,282 shares | $12,879,019 |
| SPDR GOLD TR | GOLD SHS | 78463V107 | — | 33,672 shares | $12,823,715 |
| AIM ETF PRODUCTS TRUST | ALLIANZIM US EQT | 00888H877 | — | 348,490 shares | $12,765,189 |
| SELECT SECTOR SPDR TR | ST STR SVC ETF | 81369Y852 | — | 114,520 shares | $12,708,296 |
| DIMENSIONAL ETF TRUST | INTL CORE EQUITY | 25434V799 | — | 336,953 shares | $12,672,800 |
| EXXONMOBIL HOLDINGS CORP | COM SHS | 30233Q108 | — | 77,658 shares | $12,638,818 |
| ISHARES TR | CORE S&P SCP ETF | 464287804 | — | 91,237 shares | $12,411,841 |
| DFA INVT DIMENSIONS GROUP IN | U.S. HIGH RELATI | 25239Y196 | — | 282,779 shares | $11,851,288 |
| WALMART INC | COM | 931142103 | — | 113,431 shares | $11,787,727 |
| ABBVIE INC | COM | 00287Y109 | — | 44,077 shares | $11,530,109 |
| ISHARES TR | ISHARES SEMICDTR | 464287523 | — | 20,085 shares | $11,421,305 |
| PIMCO ETF TR | PREFERRED AND CP | 72201R619 | — | 230,941 shares | $11,311,467 |
| ELI LILLY & CO | COM | 532457108 | — | 9,722 shares | $11,248,739 |
| SELECT SECTOR SPDR TR | ST STR FINL ETF | 81369Y605 | — | 200,976 shares | $10,732,132 |
| JANUS DETROIT STR TR | HENDRSON AAA CL | 47103U845 | — | 211,390 shares | $10,668,871 |
| SCHWAB STRATEGIC TR | INTL EQTY ETF | 808524805 | — | 380,790 shares | $10,460,313 |
| FIRST TR EXCHANGE TRADED FD | SMID RISNG ETF | 33741X102 | — | 257,457 shares | $10,447,610 |
| INTEL CORP | COM | 458140100 | — | 86,470 shares | $10,396,267 |
| SPDR SERIES TRUST | ST STR P500VAL | 78464A508 | — | 167,383 shares | $10,232,127 |
| LAZARD ACTIVE ETF TR | INTL DYNAMIC EQT | 52110K400 | — | 291,293 shares | $10,201,081 |
| RBB FD INC | F/M US TREASURY | 74933W452 | — | 202,601 shares | $10,099,678 |
| VANGUARD BD INDEX FDS | SHORT TRM BOND | 921937827 | — | 132,054 shares | $10,088,915 |
| ADVANCED MICRO DEVICES INC | COM | 007903107 | — | 16,289 shares | $9,964,948 |